Selling your Benicia Home

Selecting a Benicia RealtorĀ®

Your most important decision when selling your home is the selection of the Benicia Realtor you choose to represent you. Learn More about Benicia Realtor Nicole Russell, an experienced local Benicia agent, by visiting her about me page.

The job of your Realtor is to support you in selling your home with the best possible terms, and to aid you through the entire process.

Your Benicia real estate agent will explain the process of selling your Benicia home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting A Local Benicia Realtor

Your Real Estate Agent should be:
  • Aware of the complicated local and state requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations.
  • Highly-trained, with access to programs for continued learning and additional certifications.
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Assisted by a fully-staffed marketing department.
  • Supported by professional legal counsel.

Developing a Benicia Home Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the Benicia market. This process includes:
  • Deciding when to put your Benicia home on the market.
  • Establishing a strategic price based on recent comparable sales, Benicia real estate market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your Benicia home more appealing to potential buyers.

Marketing Your Property
  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Submitting your Benicia home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging Sales Associates in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your Benicia property on our regular office schedule meetings.
  • Featuring your Benicia property on our web site and REALTOR.com.
  • Asking clients and colleagues if they know of possible Benicia buyers.

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!


Negotiating the Offer

Your Realtor will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, Nicole will leverage their experience and skills to advocate your interests:
  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your real estate agent will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Benicia Realtor will manage all the details to make the process as stress-free and efficient as possible:
  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Realtor will deliver the closing check to you and the keys to the new Benicia  homeowner.